Nothing like a cool costume to catch your attention!
I worked with Lucy Cameron from Glenelg Hopkins CMA to produce this short Pozible Campaign video. And, it worked; the GHCMA raised the funds (and awareness) they needed.
All credit for the costume and script goes to the very creative Lucy Cameron who may have lost her calling as a comedy writer.
The money raised through the FundsforFish campaign goes towards returning some much needed fish habitat into the Merri River in Warrnambool. The river is devoid of snags and so the GHCMA plans to put fish-hotels into the river. These wooden structures provide homes for the perch, which are estuary fish. The perch use the wooden habitat to lay in wait for their food source to float by, and then they strike. Without wooden snags in the rivers, the perch have nowhere to hide. The hope is the numbers of estuary perch will increase with the structures and the overall health of the river will approve.