In 2015, I went along to a TAP Day at Timboon P-12 to create a video story on Ben Galia for ABC Heywire. Ben is a Heywire Winner and a passionate advocate for the farming and agriculture industries. At the Heywire Regional Youth Summit in Canberra, Ben and a group of young people came up with the idea of ‘TRACTA’; a program to help spread the word to young people all over Australia about the exciting and rewarding job opportunities working in the agricultural industry.
TRACTA Launch at Timboon P-12 School (ABC Heywire) from First Ladies – Colleen Hughson on Vimeo.
In 2014, Timboon P-12 School put in an application to Heywire (ABC) to adopt the TRACTA concept. Their application was successful and plans were in place to create a series of short films profiling the diverse jobs in agriculture in the Timboon and District area.
It was at this TAP Day that I had a chat with Assistant Principal Sean Fitzgerald about how the school were planning to create the short films and I offered my guidance. So in 2015 I began working with Year 7 and 8 Timboon P-12 Students mentoring them on how to create short documentaries. They used their iPads to film and record interviews, and iMovie to edit their films. Sean also had a GoPro that the students used to capture imagery for their projects.
TRACTA stands for – Try Regional Australian Careers Try Agriculture
These films were created as part of TRACTA, through a FRRR ABC Heywire Youth Innovation Grant.
In 2014, I was engaged by Tru-Blu Dog Wash to create a promotional video about their most successful coin operated dog-wash ‘The K9000’. This video is to be used at overseas Pet Trade Shows and on their Tru-Blu website, so that potential customers can be introduced to the business, the product and the story behind the business.
It was important to the Tru-Blu business owners that customers knew that the business was Australian made, owned and operated and that the idea for a coin operated dog-wash was developed in Hobart, Australia. It was also important that customers knew who they were dealing with and that were dealing with a business and brand that could be trusted.
The business story of the K9000 Coin Operated Dogwash from First Ladies – Colleen Hughson on Vimeo.
This video was shown at the Interzoo Trade Show in Germany in June 2014.
This video was edited into a series of shorter videos to develop further content for the K9000 Dog Wash website and social media channels.
Here are some more examples of types of videos that you could create for your business:
Part of Warrnambool Primary School’s updated strategic plan is to create a clear and efficient way for conveying its goals and vision. A video, with a simple message told by the people who love the school – the students and staff-, has been a great tool in explaining the strategic plan to the school community.
I created this video for Warrnambool Primary School in 2015 and it has been launched on their new website in 2016.
About Warrnambool Primary School from First Ladies – Colleen Hughson on Vimeo.
“Communicating to parents and the wider community is something that all schools work very hard to achieve, especially to a level where parents can easily articulate what is happening in the day to day running of the school. Involving First Ladies in developing the narrative of Warrnambool Primary and to help us tell the story of our new Strategic Plan has helped us enormously in making that become a reality. Colleen’s work exceeded our expectations. She has a knack of accurately depicting our values and bringing out the best in our students. Her work certainly speaks for itself.”
-Dean Clements Ass. Principal Warrnambool Primary
