Have you noticed how popular video posts have become on Facebook? Almost every second post now is video and there’s a reason for that; video is fun, entertaining and engaging (but I could be biased)
On average, video posts reach a larger audience than photo posts. According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts.
Possibly, the big reason the popularity of video has increased exponentially, is that Facebook is pushing to be the go-to platform for video (to out compete youtube). And so, videos just get more reach, more shares and more views because Facebook wants them to.
Whatever the reason, we can agree that video is incredibly popular, and making a video and sharing it on facebook is a very smart way to promote your business or organization.
There are lots of different types of business videos out there and ways to tell your story without it seeming like you’re directly advertising your business. Below are three different examples:
In this video, Henry Bird from Rough Diamond Cafe explains what goes into making the perfect cup of coffee. This video was created to be shared by Rough Diamond Café and by Schulz Organic Farms on their website and social media platforms. A shorter Instagram version was also created.
Birds n’ Fellas
I created this short clip – entirely filmed and edited on an iPhone- for Arly Raymond’s Birds & Fellas. The footage was filmed both by her staff & me. It’s a great example of what can be created using mobile technology accessible to everyone.
Logan’s Beach Spa Retreat- Function night
In this video, Kristie Hayden has her one-year birthday celebration as the new owner of Logans Beach Spa Retreat – Warrnambool. She celebrated in style with champagne, music (John Hudson), facials and treats. She also launched the spa’s new line in skin products: Subtle Energies – Ayurveda Aromatherapy.
Do you want to learn how to create your own videos?
Learn the ‘basics’ of how smart technology can be used to record great quality video, audio and photos and edit and publish videos. Create video content using the technology at your finger-tips. First Ladies can run an informative workshops full of practical advice.
Learn how & what to capture when creating a short video/video testimonial, shooting tips, recording good audio and interviews, using natural lighting, editing on iMovie App on iPads and uploading videos to Facebook or Instagram. Click here to learn more about our workshops and training.
Click here if you wish to check out more examples of business videos.
In 2014, I was engaged by Tru-Blu Dog Wash to create a promotional video about their most successful coin operated dog-wash ‘The K9000’. This video is to be used at overseas Pet Trade Shows and on their Tru-Blu website, so that potential customers can be introduced to the business, the product and the story behind the business.
It was important to the Tru-Blu business owners that customers knew that the business was Australian made, owned and operated and that the idea for a coin operated dog-wash was developed in Hobart, Australia. It was also important that customers knew who they were dealing with and that were dealing with a business and brand that could be trusted.
This video was shown at the Interzoo Trade Show in Germany in June 2014.
This video was edited into a series of shorter videos to develop further content for the K9000 Dog Wash website and social media channels.
Here are some more examples of types of videos that you could create for your business:
This video was created for the K9000 Dog Wash to demonstrate to customers how to use the dog wash. The video has been watched and used widely and is embedded on the K9000 Dog Wash websites and social media channels.
The ‘How to’ or Explainer Video
This video was created for the project ‘Whatdayaknow?‘ while employed as an ABC Open Producer. This video clearly shows the step-by-step process of creating a fanzine. The same video format and structure can be used to explain and train people on how to do many procedures and activities.
Artist Gareth Colliton shares his long-held passion for zines and comics.
In this whadyaknow?, Gareth takes us through the art of creating a ‘zine using the Intaglio printing method and a type writer.For those of you new to the term ‘zine, a ‘zine is a type of magazine but without the gloss and glamour. ‘Zine is short for fanzine. ‘Zines are often hand-made, inexpensively produced, self-published, underground publications.
Filmed and Edited by Colleen Hughson, ABC Open Producer, South West Victoria
Created as part of ABC Open’s whadyaknow? project