I took some time off from my business in 2016 to enjoy a stint back at the ABC in the role of ABC Open Producer (south west Victoria). ABC Open is a project that works with regional Australians to create great videos, photos and written stories to share on the ABC. The stories produced are shared on ABC radio, web and TV. It’s a great opportunity for people in regional areas to have their voices heard. And for me, it gives me great personal satisfaction to share stories from my hometown and region. Here are some of my favourite stories I created during my 3-month secondment.
In 2014, I was engaged by Tru-Blu Dog Wash to create a promotional video about their most successful coin operated dog-wash ‘The K9000’. This video is to be used at overseas Pet Trade Shows and on their Tru-Blu website, so that potential customers can be introduced to the business, the product and the story behind the business.
It was important to the Tru-Blu business owners that customers knew that the business was Australian made, owned and operated and that the idea for a coin operated dog-wash was developed in Hobart, Australia. It was also important that customers knew who they were dealing with and that were dealing with a business and brand that could be trusted.
This video was shown at the Interzoo Trade Show in Germany in June 2014.
This video was edited into a series of shorter videos to develop further content for the K9000 Dog Wash website and social media channels.
Here are some more examples of types of videos that you could create for your business:
This video was created for the K9000 Dog Wash to demonstrate to customers how to use the dog wash. The video has been watched and used widely and is embedded on the K9000 Dog Wash websites and social media channels.
The ‘How to’ or Explainer Video
This video was created for the project ‘Whatdayaknow?‘ while employed as an ABC Open Producer. This video clearly shows the step-by-step process of creating a fanzine. The same video format and structure can be used to explain and train people on how to do many procedures and activities.
Artist Gareth Colliton shares his long-held passion for zines and comics.
In this whadyaknow?, Gareth takes us through the art of creating a ‘zine using the Intaglio printing method and a type writer.For those of you new to the term ‘zine, a ‘zine is a type of magazine but without the gloss and glamour. ‘Zine is short for fanzine. ‘Zines are often hand-made, inexpensively produced, self-published, underground publications.
Filmed and Edited by Colleen Hughson, ABC Open Producer, South West Victoria
Created as part of ABC Open’s whadyaknow? project