Small business videos a hit on Facebook

February 10, 2017 // Colleen Hughson // No Comments // Posted in Blog, Film-Making Workshops

Have you noticed how popular video posts have become on Facebook? Almost every second post now is video and there’s a reason for that; video is fun, entertaining and engaging (but I could be biased)

On average, video posts reach a larger audience than photo posts. According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts.

Possibly, the big reason the popularity of video has increased exponentially, is that Facebook is pushing to be the go-to platform for video (to out compete youtube). And so, videos just get more reach, more shares and more views because Facebook wants them to.

Whatever the reason, we can agree that video is incredibly popular, and making a video and sharing it on facebook is a very smart way to promote your business or organization.

There are lots of different types of business videos out there and ways to tell your story without it seeming like you’re directly advertising your business. Below are three different examples:

  • An explanation video: How to make a good coffee
  • A business owner talks about her passion for hairdressing
  • A business function

In this video, Henry Bird from Rough Diamond Cafe explains what goes into making the perfect cup of coffee. This video was created to be shared by Rough Diamond Café and by Schulz Organic Farms on their website and social media platforms. A shorter Instagram version was also created.

Rough Diamond- Why is your coffee so dam good? from First Ladies – Colleen Hughson on Vimeo.

Birds n’ Fellas

I created this short clip – entirely filmed and edited on an iPhone- for Arly Raymond’s Birds & Fellas. The footage was filmed both by her staff & me. It’s a great example of what can be created using mobile technology accessible to everyone.

Logan’s Beach Spa Retreat- Function night

In this video, Kristie Hayden has her one-year birthday celebration as the new owner of Logans Beach Spa Retreat – Warrnambool. She celebrated in style with champagne, music (John Hudson), facials and treats. She also launched the spa’s new line in skin products: Subtle Energies – Ayurveda Aromatherapy.

Do you want to learn how to create your own videos?

Learn the ‘basics’ of how smart technology can be used to record great quality video, audio and photos and edit and publish videos. Create video content using the technology at your finger-tips. First Ladies can run an informative workshops full of practical advice.
Learn how & what to capture when creating a short video/video testimonial, shooting tips, recording good audio and interviews, using natural lighting, editing on iMovie App on iPads and uploading videos to Facebook or Instagram. Click here to learn more about our workshops and training.

Click here if you wish to check out more examples of business videos.


Warrnambool P.S gets Strategic with a video

March 15, 2016 // Colleen Hughson // No Comments // Posted in Blog, Our Work

Part of Warrnambool Primary School’s updated strategic plan is to create a clear and efficient way for conveying its goals and vision. A video, with a simple message told by the people who love the school – the students and staff-, has been a great tool in explaining the strategic plan to the school community.

I created this video for Warrnambool Primary School in 2015 and it has been launched on their new website in 2016.

About Warrnambool Primary School from First Ladies – Colleen Hughson on Vimeo.

“Communicating to parents and the wider community is something that all schools work very hard to achieve, especially to a level where parents can easily articulate what is happening in the day to day running of the school. Involving First Ladies in developing the narrative of Warrnambool Primary and to help us tell the story of our new Strategic Plan has helped us enormously in making that become a reality. Colleen’s work exceeded our expectations. She has a knack of accurately depicting our values and bringing out the best in our students. Her work certainly speaks for itself.”

-Dean Clements  Ass. Principal Warrnambool Primary

 

 

 

 


FJ’s Christmas Garden Party 2015

March 15, 2016 // Colleen Hughson // No Comments // Posted in Blog, Community

What a wonderful day of colour, art, music, fashion, family and friends at the FJ’s Christmas Garden Party! It was fantastic to have members of the Jones family in town to witness a modern day Fletcher Jones Gardens Christmas Party and the launch of the Fletcher Jones panel.

FJs Christmas Garden Party 2015 from First Ladies – Colleen Hughson on Vimeo.

I ran around with my video camera and photo camera to capture the day for the Save the Silver Ball and Fletchers Gardens committee and posted this clip the following day on their facebook page.

The modern day Fletcher Jones Garden party and market is an initiative of the south-west arts collective F Project.

To read more about the Fletcher Jones Christmas Party please check out these links:

All in the family for FJs Christmas Picnic

Crowds flock to FJs garden party in Warrnambool | Photos