In 2014, I was engaged by Tru-Blu Dog Wash to create a promotional video about their most successful coin operated dog-wash ‘The K9000’. This video is to be used at overseas Pet Trade Shows and on their Tru-Blu website, so that potential customers can be introduced to the business, the product and the story behind the business.
It was important to the Tru-Blu business owners that customers knew that the business was Australian made, owned and operated and that the idea for a coin operated dog-wash was developed in Hobart, Australia. It was also important that customers knew who they were dealing with and that were dealing with a business and brand that could be trusted.
This video was shown at the Interzoo Trade Show in Germany in June 2014.
This video was edited into a series of shorter videos to develop further content for the K9000 Dog Wash website and social media channels.
Here are some more examples of types of videos that you could create for your business:
This video was created for the K9000 Dog Wash to demonstrate to customers how to use the dog wash. The video has been watched and used widely and is embedded on the K9000 Dog Wash websites and social media channels.
The ‘How to’ or Explainer Video
This video was created for the project ‘Whatdayaknow?‘ while employed as an ABC Open Producer. This video clearly shows the step-by-step process of creating a fanzine. The same video format and structure can be used to explain and train people on how to do many procedures and activities.
Artist Gareth Colliton shares his long-held passion for zines and comics.
In this whadyaknow?, Gareth takes us through the art of creating a ‘zine using the Intaglio printing method and a type writer.For those of you new to the term ‘zine, a ‘zine is a type of magazine but without the gloss and glamour. ‘Zine is short for fanzine. ‘Zines are often hand-made, inexpensively produced, self-published, underground publications.
Filmed and Edited by Colleen Hughson, ABC Open Producer, South West Victoria
Created as part of ABC Open’s whadyaknow? project
Orientation and ‘How to’ videos are very important and useful tools for organisations and businesses to introduce new employees to their organisations and processes.
The Orientation Video
First Ladies was engaged by South West Healthcare (Warrnambool Base Hospital) to create an orientation video for new doctors starting in the Emergency Department. The Emergency Department is an incredibly busy place, so for the senior physicians, they didn’t have the availability of time to fully orientate new doctors with the department. They came up with the idea to create a short video that explains to new doctors where everything is and how the department works. The video was then uploaded onto the hospital’s website where new doctors could access it and familiarise themselves with the layout, how to do things and where to find things before beginning at the hospital. This freed up time more the senior physicians to get their jobs done and to spend more time with patients.
“We were very happy with the result. As an orientation video it clearly provides the necessary information that we had wanted to provide. The part of the service I appreciated the most was Colleen’s reliability. She turned up when she said she would, and had things completed in the time-frame she had agreed to. [She was] very easy to communicate and work with. In terms of producing the DVD, I really appreciated that she offered suitable suggestions while enabling us to keep our required content. I would not hesitate to use her services again or recommend them to anyone else.”
– Meg Cooney (Emergency Physician, Emergency Department, Warrnambool Base Hospital)