Warrnambool’s Cooper Lower is a young and extremely talented musician who is just about to launch his first album at the tender age of 16. I am guessing he has some great mentors- whether this guidance is coming from his supportive teachers in his music VET course or elsewhere – he seems to be on the right track in promoting himself and his upcoming album launch. He is giving his potential fans a taster of his talents and his album by releasing a new music clip each week on Facebook leading up to the launch. It is a very clever publicity strategy we think because his clips have already got over 30,000 views in just a few short weeks and plenty of shares and comment too.
I helped out Cooper with filming and editing a few clips for him. The clips are very simple but that’s intentional; Cooper wanted the focus to be on his voice, lyrics and music, not on the visuals. We filmed all the clips in a very small recording studio, so small that it was difficult to fit the tripods in and the cameras were very up close and personal in order to fit Cooper in the frame. I set up three cameras, my old P2 Panasonic, a 7D Camera and a C100, the clips were made by just cutting between the three camera angles. The focus of the session was on the recording of Cooper’s music so the filming was a secondary thing. There wasn’t any room for creative filming because there was no space to move in the studio but I did get to play around with some filters in the editing process to give each clip a different look. Cooper did want all the clips in black n’ white but he was able to compromise and let me a little bit of fun…We didn’t spend too much time filming; there was only a retake if Cooper didn’t like his version of the song. Anyway, I’ll shut up now and just let you enjoy the music…and oh, if you like it, go buy his album https://www.facebook.com/CooperLowerMusic